Project Overview
The Dyson Airstrait project focuses on creating a captivating commercial to showcase the innovative features of the Dyson Airstrait straightener. The emphasis is on motion graphics, using creative manipulation of basic shapes to highlight the product's benefits. Aligned with Dyson's brand guidelines, the aim is to maintain a consistent brand image while allowing for creative expression. The project offers freedom to explore visual concepts that highlight the Airstrait straightener's unique design and performance. Through dynamic animations, the commercial will demonstrate how the Dyson Airstrait straightener delivers salon-quality results with ease. Overall, the goal is to create a visually engaging advertisement that communicates the Airstrait straightener's effectiveness as a cutting-edge hair styling tool.
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Project Objective
The Dyson Airstrait straightener product video is designed to be a visually captivating and informative promotional tool, showcasing the product's innovative features, design excellence, and performance while staying aligned with Dyson's brand identity. Through engaging visuals, concise messaging, and dynamic motion graphics, the video aims to capture the audience's attention, educate them about the Airstrait straightener's benefits, and spark interest and purchase intent. Ultimately, the goal is to establish the Dyson Airstrait straightener as a premium hair styling tool known for its quality, convenience, and impressive results..
The Process
The Dyson Airstrait straightener project began with thorough research on Dyson's brand identity and product specifications, leading to the creation of a meticulously crafted storyboard using Adobe Illustrator. Each frame outlined key scenes and elements, ensuring the video accurately represented the brand and effectively communicated the product's features.
In Adobe After Effects, an initial rough cut was developed based on the storyboard, providing a foundation for further refinement. Motion graphics and text effects were integrated to enhance engagement and bring the storyboard to life, resulting in a compelling promotional video that effectively communicates the Dyson Airstrait straightener's innovative features and performance while maintaining consistency with Dyson's brand image.
