Project Overview
The project aimed to create a captivating motion graphics video highlighting the allure of Rome as a premier destination for travelers, leveraging Expedia's platform. Through a combination of visually engaging footage, imagery, and informative text, the video aimed to showcase the rich cultural heritage, architectural marvels, delectable cuisine, and year-round appeal of Rome to potential travelers.
Tools Used:
The Process
The project commenced with comprehensive research into Rome's unique features and travel trends, guiding the development of a concept aligned with Expedia's objectives. Storyboarding facilitated the planning of visuals and text elements, followed by content creation using Adobe Illustrator and After Effects.
Iterative editing and refinement ensured the video's pacing and messaging resonated with the target audience, with stakeholder feedback driving improvements. Integration of Expedia branding and a clear call-to-action was prioritized throughout.Through a systematic approach to content creation and collaboration, the project successfully showcased Rome's allure while promoting Expedia as the preferred platform for travelers.