Project Overview
Aether Skates, a visionary skateboard company, sought to redefine the skateboarding experience through a vibrant and captivating brand identity, alongside an immersive online presence. Tasked with branding, web design, and development, this project aimed to create an engaging platform that resonated with skateboard enthusiasts and conveyed the essence of Aether Skates' innovative spirit.
Tools Used:
Project Objective
The primary objective was to craft a distinctive brand identity and website that reflected Aether Skates' ethos of pushing boundaries and embracing creativity. This included developing a visually striking branding package, designing an intuitive and visually appealing website, and ensuring seamless functionality across all devices
Creating a unique brand identity in a competitive market, balancing skateboarding's energy with professionalism, integrating complex design elements while ensuring user-friendly navigation, and maintaining brand consistency across various touchpoints.
The Process
Researched extensively to understand industry trends and audience preferences, meticulously conceptualized the brand identity through mood boards and sketches, leveraging Adobe Illustrator and Photoshop to craft dynamic branding assets. Designed an intuitive and visually captivating website layout using Adobe XD, focusing on seamless navigation and user engagement. Translated design concepts into reality through HTML and CSS coding, ensuring responsiveness and cross-browser compatibility. Implemented custom features and conducted rigorous testing to optimize performance. Iterated based on user feedback, ensuring the final product surpassed expectations and reflected the innovative spirit of Aether Skates.
Website Layout Design
View Brand Guidelines